Thursday, July 24, 2014

Published 3:08 AM by with 0 comment

Fiat in the USA


Fiat comes back to the USA
Will we ever see, once more, Fiat cars riding our roads in the USA, in the next decade? - "Yes!" - according to Sergio Marchione, Fiat's CEO. "And in a big style, too!"
We will not see just the new Fiat 500, which will be on the US market after the model's range will be expanded, as a matter of fact, Mr. Marchione, is having contacts with some major US motor companies, in Detroit, for a joint venture regarding the production of Alfa Romeo, and IVECO, directly on the US territory. This, should be accomplished, within the years 2011 and 2012
"I always had the idea that we must produce directly on USA soil" - Mr. Marchione quotes - " We cannot make profits in the USA by producing in Europe, thus, its absolutely necessary to do it in the US."

Alfa Romeo - owned by Fiat, like Ferrari, Iveco and a few other minor brands - got out of the US market in 1995, will now distribute and sell cars - absorbing its past losses - and, starting from next year, will begin its local production with a US partner.
Chrysler and GM did not comment Mr. Marchione's words, who also pointed out that: "the number of American companies can be counted on one hand's fingers, and are reducing the production in the US, thus having, a large amount of unutilized plants to be, eventually, reactivated." 
Another happy lad, believe it or not, is Bill Gates!
Mr. Gates pointed out that the first cooperation, Microsoft ever had with a car company, was with Fiat, for which an automotive entertainment and communication system, was developed. Not even Ford was so lucky!
The '500' amazed its viewers, besides for its technological progress, its interiors, its dimensions - small outside, big inside - low mileage per gallon and its modern style.
Alfa Romeo had, instead, the usual success with its famous restyled - spider, definitely for a more sportif range of amateurs, even if the company will land, in the second semester on 2009, in the US, with the new top of the line' Alfa 169, and, in the same year, with the Brera and the well famous Spider, with the target to sell 20.000 cars within 2010, of the 300,000 expected. In order to reach this goal, Alfa will release on the market, in the second trimester of 2008, the Junior. Meant for a the young range, it will cost about 16,000.
Alfa its also working on releasing, in 2010, the CxOver, an interbreed between a Suv and a Coupe.
As it is for Fiat, if everything goes according to plans, the Linea, the Bravo and the Crossover, which will have both features: of a Mpv and a Suv, will land in the US. 
Not bad for a comeback, for a full Italian style!!



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