Sunday, February 23, 2014

Published 11:59 AM by with 0 comment

Fashion and design in ITALY

The Italian fashion industry is one of the country's most important manufacturing sectors and one of the jewels in the crown of the "Made in Italy" brand. The majority of the older Italian couturiers are based in Rome. However, Milan is seen as the fashion capital of Italy because many well-known designers are based there and it is the venue for the Italian designer collections.
Many of Italy's top fashion designers have boutiques that can be found around the world. Among the best-known and most exclusive names are ArmaniBenettonFendiGucciVersace, and Prada. Accessory and jewelry labels, such as Bulgari and Luxottica are also internationally acclaimed, and Luxottica is the world's largest eyewear company.

Currently, Milan and Rome, annually compete with other major international centres, such as Paris, New York, London, and Tokyo. Also, the fashion magazine Vogue Italia is considered the most prestigious fashion magazine in the world.[14]
Italy is also prominent in the field of design, notably interior design, architectural design, industrial design, and urban design. The country has produced some well-known furniture designers, such as Gio Ponti and Ettore Sottsass, and Italian phrases such as Bel Disegno and Linea Italiana have entered the vocabulary of furniture design.[15] Examples of classic pieces of Italian white goods and pieces of furniture include Zanussi's washing machines and fridges,[16] the "New Tone" sofas by Atrium,[16] and the post-modern bookcase by Ettore Sottsass, inspired by Bob Dylan's song "Stuck Inside of Mobile with the Memphis Blues Again".[16]
Today, Milan and Turin are the nation's leaders in architectural design and industrial design. The city of Milan hosts the FieraMilano, Europe's biggest design fair.[17] Milan also hosts major design and architecture-related events and venues, such as the Fuori Salone and the Salone del Mobile, and has been home to the designers Bruno MunariLucio FontanaEnrico Castellani, and Piero Manzoni.[18]


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